Monday, July 11, 2005

Podcast Results Review -- July 11

Well, I've spent some time again this morning trying to get some understanding about how my two podcasts are doing in drawing an audience. Last week was interesting, because The Drawn2Jesus Podcast became listed on the iTunes directory -- which looking at Feedburner, resulted in a healthy kick in downloads which I think is new subscribers. Feedburner shows me the number of times aggregators ask for my RSS feed daily, including which aggregators, but this doesn't translate to actual downloads -- actual downloads is some factor of this data. I can also look at the stats from the website I use to host the two podcasts and see the actual number of times each specific podcast has been downloaded.

So here are a few numbers:

Individual Podcast Downloads:

6/13 - 6/19: 414
6/20-6/26: 444
6/27- 7/3: 371
7/4-7/10: 540

Total Individual Podcast Downloads: 2669

Most Frequently Downloaded Podcast:

6/13-6/19: Drawn2Jesus for 6/14 (55 downloads)
6/20-6/26: Retire2Serve for 6/20 (59 downloads)
6/27-7/3: Drawn2Jesus for 6/27 (53 downloads)
7/4-7/10: Drawn2Jesus for 6/14 (71 downloads)

Most total downloads: 168 for Drawn2Jesus for 6/09

Note that during the first 3 weeks of this period, the most frequently downloaded podcast was one of the shows produced at the beginning of that week. But with Drawn2Jesus appearing on the iTunes list last week, one of the older podcasts was heavily downloaded due to new subscribers downloading past shows as well as new ones. In fact, the new shows which came out last week only had 41 and 58 downloads -- maybe because they came out in the middle of the week.

So what I can surmise from all of this is that my podcasts have reached at least 168 people, and that maybe half or more are listening on a regular basis. Further, the numbers seem to continue to grow with time and with ease of access (iTunes). I think that's encouraging.

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