Staples is running a commercial these days featuring an "Easy Button." When there's something you don't want to do, or something you've never done before, the commercial says, "Now we have an easy button." Pressing that button makes whatever the task or job you are facing easy -- quick, painless, and simple.
I have watched a man my Dad's age at church care for his wife with Alzheimer's Disease for the last several years. We get to visit for a few minutes most Sundays. For several years, he was able to care for her at home, but now she's in an Alzheimer's unit, and he spends most of his waking time there caring for her. He told me Sunday that he thinks she still knows who he is, but that the disease has progressed to the point that she doesn't know others, including her daughters.
My heart hurts for him and his family and for the pain they feel constantly. There is no "Easy Button" he or they can push. Every day is a challenge to face and persevere.
What's uplifting to me is how he honors the covenant that he made with his wife in their youth. Knowing him, I wouldn't expect anything else. Yet in our world where we often see people reach for the easy button, it is so great to see this billboard proclaiming "for better or worse, in sickness or in health."
I thank him for the example!
Subscribe to:
Post Comments (Atom)
2 comments:
How dare defame the Staples name. You go against the #1 office supply store in the world, for coming up with catchy, entertaining commercials? I feel for your lost and father's lost... but Staples has nothing to with it. Yes, if you're wondering I'm an employee of the company. This company is a powerhouse, They give you good pay, great benefits and bonus opportunities. This is a company that strives on excellence, and customer service.
Steve
Steve -
Sorry you took offense. Staples is a great company, and the Easy Button campaign is a good one. In fact, it's more than just advertising -- there's a web link button customers can install on their computers to get a quick link to Staples.
My commentary was that our society often looks for an easy way out of situations -- like in the commercials -- for tasks we don't know how or don't want to handle. There is an easy button to Staples, but not to life.
Post a Comment